Mobile App Stores – The Cost of “Discovery”

Thus we’ve been watching the imac store closely of course – 10, 000 software 300 million downloads and counting. We’ve been thinking what the evolution would be, and in a feeling it is turning into a subset of the mobile programs space as a whole. Discovery costs. kissanime app android

We’ve always mentioned 3 main issues with mobile applications, Porting, Discovery and Distribution. What is it like in Apple’s world? 

Porting:
Well – that is not hard enough since there is merely one iPhone specifications to develop against.

Syndication:
Apple certainly took treatment of distribution – getting an iphone app on your iPhone is about as simple as it gets – iTunes.

Discovery:
My oh my – now the interesting part. Just how can people become aware of your application? In the long run, think about it this way – if you guide them with a song and put it on iTunes, are you going to get abundant? Probably not unless you are already a prosperous specialist. Sure there are a few hits that expand in popularity there, but for the most part, just putting something on iTunes isn’t good enough.

You’ve somehow got to get to the best of a list. How do you try this?

* Give for it (sponsorship – costs money)

* End up being popular (that costs money too)

* Get “chosen” as a favourite

2. Get blogger coverage or other PR

* Or perhaps…

… as this article at fortune highlights – you give your iphone app away, or sell it for 99 cents to get popular enough to climb up up a top 15 list.

The article moves on to say that for iPhone developers and designers, creating an software could cost $80, 500 according to Craig Hockenberry’s open letter to Sam Jobs – which may or might not exactly earn a return in iTunes. Right now even if that amount is high – this is driving developers to give attention to simple and cheap software recognizing that folks right now are going to pay much for something as an impulse buy.

This has made a lot of discussion in particular about what Apple, or builders should do, but also in the end when you build something that can only be sold in one store, you are at the mercy of these store and its policies. This is the price you pay to have Porting and Syndication solved for you (at least with Apple anyway). Will the Andriod Industry or the Blackberry Software Storefront change this – or perhaps continue to make Porting a headache?