Is Mobile Commerce Really The New Frontier For E-Commerce?

To shop online is a rage today. In fact, online shopping is popular that the brick-and-mortar stores are almost ranking at the verge of extinction. Online shopping websites or e-commerce websites are currently dominating the field of retail. But we must also keep the immense popularity of Touch screen phones and Tablets in brain. Because of these WIDs (Wireless Internet Devices), it is even better to buy products and services on the Internet. And this means that a WID consumer would not have to count on the traditional desktop-based offerings, as every aspect of e-commerce is already available in the hands of his hands. streamers

Portable commerce (or m-commerce) was inevitable; its arrival was impending. Recent reports suggest that mobile Internet consumption will take over computer system Internet consumption by 2015. Standing at the edge of a major move in paradigm, “going mobile” is nothing but a very smart strategy. In the event taken a closer look, however, the strategy in back of m-commerce is not complicated. It is merely the copy of your existing website into wireless device. The focus on audience of m-commerce is different when compared to e-commerce. But the end goal of both elektronischer geschäftsverkehr and m-commerce is the same – improved RETURN ON INVESTMENT via electronic transaction. 

Prior to we start speaking about whether m-commerce is absolutely the new frontier for e-commerce or not, let us check out some interesting facts:

Portable phones are ubiquitous, and the owners heavily count on them.
1 away of 3 people who receive mobile alerts go to a retail store, and 32% of these make a purchase.
43% of all mobile shoppers download a price tag app.
80% of all mobile owners prefer local advertisements, and 72% of them are very likely to take an action.
Milestones of Mobile Business

Let us consider the important milestones of mobile trade:

1973: This year observed the first personal handset. The first lightweight cellphone, ‘Motorola Dyna-Tac’, came away.
1977: The Bell Phone Company receives the certificate for the cellular plan and so they collaborate with AT&T.
1981: The Western Electric power provides the permission to create both terminal and mobile products.
1988: The TDMA technology gets discovered, as the CTIA gets proven.
2002: Special broadband comes to the forefront. HSPA (High Speed Packet Access) also emerged.
2008: 3 of the. 9G technology, it is an innovative step that is the closest to the 4-G dream.
2011 – Following 3 years, we have to see the first glimpse of the 4-G technology.
Best Mobile Trade Strategies

Recent developments suggest that there are 5 strategies that can explode a mobile commerce plan:

Bargain Hunting
Mobile Ticketing
Tangible Products