Clinching pages are one of the mainstays with internet marketers looking to build a list and make product sales. Marketers who do not understand or use landing pages are either uninformed, lazy or no longer know how to construct one appropriately. The concept of touchdown pages, list building and affiliate sales go hand in hand. And, while some may be lazy, many simply either can’t say for sure about it or don’t know building one. Fast Landing Pages
Landing pages, while related to sales web page, are generally not trying to sell anything. They are dear to visitors and often minimalist in design, draining out many elements of web page design in exchange for a razor-sharp give attention to a product or service. The key purpose of a landing page is to become the invitee to either Is included with product or Leave the website. Generally there is no other information provided beyond this point. There are no interruptions, just these two options.
Enough time mistake of supplying them too much information. It’s a balancing work. You want to give them adequate facts to take action. If you want to encourage them to subscribe to your eNewsletter or eZine, give them enough information and list the benefits they will receive for signing up. If you provide them with an incentive to sign up, like a free statement or eCourse how to do something, then no longer go beyond that point.
Landing pages are built for one reason and one reason only…. to make a sale.
Creating a landing page is easy. Here are a few basics to get you started:
– Avoid putting multiple web site into the landing page. Retain it simple with the body copy.
– Steer clear of Times New Roman like the plague. Offline printing photos loves it and it is not hard to read. On the web, it only causes eyesight fatigue.
– Cluttering up your page with an assortment of fonts is confusing and annoying. You wish to keep distractions to a minimum. Use one typeface of your body text and one font only.
– Sans serif types like Arial and Verdana are best.
– Use standard fonts in the body. Remember people are looking at your page with all types of browsers – Net Explorer, Firefox, Flock, Netscape and more. Different internet browser will return different baptistère based after what is in the individual’s system. Everybody usually has Verdana, Arial and Times.
– Keep text copy understandable. Standard size is always “2”. Text should be dark or black on the light or white backdrop. Black text on a white or slightly off-color white is always preferred.
– Make links stand out and make sure they can be easy to find. Buried in a section that is two kilometers long is not considered easy to find. In fact, you must not have an extremely long paragraph in your copy anyway.
– Avoid confusing your invitee with copy that does not lead straight to a hyperlink and a call-to-action. You want a customer who reads your copy and clicks on the web link. In the event they don’t understand plainly that you want them to do that RIGHT NOW, they might not do it.
– Links should be in standard colors:
— Unvisited Link – Underlined in green
— Active Link (on mouse button over) should be red
— Visited Link – Purple